Luxury Brand Piaget’s Story
Piaget Luxury Watches Brand
In 1874, Georges Edouard Piaget, Switzerland, in the Jura La Côte-aux-Fées’n first workshop on the family farm in a small village builds. He gained reputation (of gusel) clocks and identified with the production of high precision clock mechanism (Piaget) name, in a short time transcends boundaries of Neuchatel.
In 1911, Georges’s son, Timothée Piaget Piaget became the head of the family company. Bracelet-watch-making company then concentrated on. Founder of the grandchildren, Gérald and Valentin Piaget’s at the initiative in 1943, Piaget brand shall be registered. Côte-aux-Fees production companies henceforth begin to produce their own creations and will develop rapidly in the international arena.
In 1957, (La Côte-aux-Fees for production companies), extra thin (2 mm thick), the first should establish mechanical assembly (caliber 9P) produces. Then in 1960, Piaget watchmakers, with thickness 2.3 mm, which is the world’s thinnest automatic assembly developed Calibre 12P, and thus fall within the Guinness Book
Piaget collection with time will vary. Piaget, money, watches, rings, watches, brooches, cufflinks watches or clocks, as well as creating the first jewelry sets.
In 1957, men’s watch brands Emperador is introduced and becomes one of the leading models.
Company, Jackie Kennedy, Gina Lollobridg and Andy Warhol, through names like, are quickly built a reputation worldwide. In 1964, Piaget made of hard stone model offers the first watch dial (lapis-lazuli, turquoise, agate, or cat’s-eye stone). Piaget, then, is the symbol of precious hours cuff mastery takes clock to market. In 1976, This is the smallest of his generation, quartz mechanism, 7P Caliber placed on the market.
Avant-garde style (Piaget Polo) clock in 1979, introduced into the model and the brand’s icon gelir.1986 ‘was well presented, Dancer collection, it captures the same success. Piaget, an exceptional symbol of enjoyed, and the brand continues to be the (jeweler of watch-making) status wins.
Richemont company, bought in 1988, Piaget again. In the 90s, the market has presented new collections: Possession, Tanagra, Limelight and Miss Protocole with interchangeable bracelet.
Of production companies, has developed a series of many mechanical devices. In 2002, the world’s thinnest shaped tourbillon, 3.5 mm thick, Calibre 600P released. In 2004, Piaget celebrated the 130th anniversary of the establishment.
Tourbillon Squelette Mechanism
Piaget has become the symbol of the complication, the tourbillon flywheel mechanism, is the world’s most thin models (3.5 inches thick). Tourbillon on the box, divided 60 seconds, representing a sun shines. This model is coated with precious stones and gold are processed. In Tourbillon squellet having many certificates, each of the embodiments are joined by only one watchmaker.
In 2006, automatic should establish, a new generation of mechanical devices, has been released.
Piaget in Geneva with the most important jewelery workshop. All stones achieved is shaped, corrected and processed. Selection of diamonds and precious stones are same applies to. Diamonds, color and purity standards is appropriate. Diamonds, color, size, purity and carat passed stringent checks based criteria.
Piaget workshop «Council for Responsible Jewellery Practices” and “Kimberley Process Certification Scheme» is a member, is documenting their compliance with the procedures of diamond production.